Your domain name follows your company for decades — on business cards, exhibitions, invoices and every email you send. Choose it with care. Here are the rules we give clients.
Prefer .com for International Business
When a buyer guesses your web address, they type .com first. A .com signals an established international company; unusual extensions often go straight to spam filters in buyers' minds. If your exact .com is taken, add a short, meaningful word rather than switching extensions: yourbrand.com being taken does not force you to accept yourbrand.xyz.
Keep It Short, Sayable, Spellable
The test: say your domain aloud on a phone call. If the listener has to ask "how do you spell that?", it will lose you visitors forever. Avoid hyphens and numbers — they are misremembered and mistyped.
Match Your Brand, Not Your Keywords
Best-stainless-steel-sink-supplier.com looks like spam and brands like nothing. Brandable names (yourcompany.com) build equity, work across product lines, and read fine in ten years. Keywords belong in your page structure and content, not your domain.
Secure the Related Names Too
Large companies typically also register the .net and the obvious typo of their domain, redirecting them to the main site — cheap insurance against copycats and lost visitors.
Ownership and Renewals Matter
Register domains in your own name, keep whois information current, and never let a renewal lapse — expired domains get snapped up in minutes and losing yours means losing your Google history too. We register domains on your behalf with renewal management included in every website package.